April

For most people April is the time to start thinking about planning our holidays or at least a short break. This is probably the month that you can give free reign to your sales message. After all if you have been careful about not overdoing the sales pitch then you can feel justified in talking about your great offers to your list.

This is a great time to share springtime outdoor photos of your area on Facebook and Twitter too.

Have you heard of Pinterest? This is a new social platform that in January this year drove more traffic to online retailers than LinkedIN, YouTube and Google+ combined. In simple terms it is an online pinboard where you ‘pin’ media that you find around the net to a series of image boards. It's great for businesses that are interested in promoting scenery, travel, cookery and food. We'll be offering more help about how to get started with Pinterest soon.

May

With school holidays looming many of your followers will be searching for ways to keep the kids entertained. Even if your business doesn't particularly facilitate children's activities (and perhaps it could start!) your Facebook and Twitter followers will appreciate it if you share ideas and links you have discovered.

You could set up a kids colouring competition or essay competition – fans can submit their entries to your Facebook page. Once you have shortlisted the winners you could ask your fans to vote in a poll to decide the final winner. This sort of engagement can be great fun and a real way of building the number of Facebook Fans in particular.

Gardens are in full bloom now too so if this is something you can talk about on your website or in your emails then don't hold back. If you are in the hotel business then this is the best time for tours of local Open Gardens for your guests.

June

With so much going on there are lots of great opportunities to create quick, simple videos of your business and of people enjoying your products and services. Sometimes the best ones are those made by your customers.

Why not run a competition on Facebook – the best clips can be loaded to your YouTube channel – with the correct keywords they will be a great boost to your search engine optimisation. If you send an email campaign sharing the YouTube Video links very quickly after they have been uploaded to YouTube they will be even more effective – Google really takes notice of a sudden burst of traffic to a new video!

Social Sharing – Share your campaigns on Twitter and facebook and see reports

Saturday, 19 March, 2011 20:32 Written by Tina Costigan 0 Comments

Now you can share your campaigns on Twitter and Facebook and then see a report of the results.

In-email sharing made easy

The easiest way for your subscribers to share your email is by adding a "Tweet" or "Like" button to your campaign. Then with a couple of clicks any subscriber can share your email with their friends or followers. There are two new tags that you can easily add to your existing designs.

Add a "Like" button to your campaign

Just add the Facebook or Twitter link anywhere in your email and we'll turn that into a working Facebook "Like" button. See the example screenshot below:

When your subscriber clicks on the resulting 'Like' button in their email, the following lightbox loads where they can "Like" your campaign and see which of their friends have also liked it. Here's an example of this in action:

Add a tweet button to your campaign

In the same way you can add a 'Tweet' button to your email content allowing your readers to tweet about your campaigns. If your subscriber is a Twitter user, clicking that button takes them straight to a compose window with the tweet pre-populated with your campaign subject and a shortened URL linking to the web version. Here's how it looks:

We can also add permanent "Like" and "Tweet" buttons to your custom template that work for every email you send. Ask us to add this to your template as part of your next redesign.

Get the word out from within MailMaker123

You can also share your campaign yourself right from within MailMaker123. The report for every email you've ever sent now includes a new "Share" button in the top right corner. Here's how it looks:

Clicking the "Share button" will open the popup below, where you can share on Twitter or Facebook with a single click:

MailMaker123 Campaign Sharing

Whenever that URL is mentioned on Twitter or "Liked" on Facebook, we'll track the results for you. You can share your campaign any way you like and it will be included in your reports..

Real-time reporting to bring it all together

While there are lots of different ways to share your campaign, we bring it all together with the new Social Sharing Report. This includes who tweeted about your campaign, who liked it on Facebook and who forwarded your email on to friends. Basically, whenever anyone shares your campaign, we'll show you who it was and how they did it. The report is broken up into two parts. First there is a summary of the activity so far across Twitter, Facebook and email forwards.

Below that is a real-time list that pulls all of this together into a single activity stream. See what people are saying about your campaign on Twitter, who's sharing on Facebook and which subscribers have forwarded it to their friends. For each subscriber that tweets, we'll show you their Twitter avatar and a link to the tweet in question. We also link to the subscriber snapshot and display a gravatar if available for anyone who "Likes" your campaign or forwards it on to friends. We hope you like this new feature. It's a brilliant way to learn more about who is sharing your campaigns with their network, and what they're saying about you in the process.

Posts Tagged ‘Twitter’

Find Us on Facebook

Recent Posts

All Posts