Now you can share your campaigns on Twitter and Facebook and then see a report of the results.

In-email sharing made easy

The easiest way for your subscribers to share your email is by adding a "Tweet" or "Like" button to your campaign. Then with a couple of clicks any subscriber can share your email with their friends or followers. There are  two new tags that you can easily add to your existing designs.

  Add a "Like" button to your campaign

Just add the Facebook or Twitter link anywhere in your email and we'll turn that into a working Facebook "Like" button. See the example screenshot below:

When your subscriber clicks on the resulting 'Like' button in their email, the following lightbox loads where they can "Like" your campaign and see which of their friends have also liked it. Here's an example of this in action:

 Add a tweet button to your campaign

In the same way you can add a 'Tweet'  button to your email content allowing your readers to tweet about your campaigns. If your subscriber is a Twitter user, clicking that button takes them straight to a compose window with the tweet pre-populated with your campaign subject and a shortened URL linking to the web version. Here's how it looks:

We can also add permanent "Like" and "Tweet" buttons to your custom template that work for every email you send. Ask us to add this to your template as part of your next redesign.

Get the word out from within MailMaker123

You can also share your campaign yourself right from within MailMaker123. The report for every email you've ever sent now includes a new "Share" button in the top right corner. Here's how it looks:

Clicking the "Share button" will open the popup below, where you can share on Twitter or Facebook with a single click:

Whenever that URL is mentioned on Twitter or "Liked" on Facebook, we'll track the results for you. You can share your campaign any way you like and it will be included in your reports..

Real-time reporting to bring it all together

While there are lots of different ways to share your campaign, we bring it all together with the new Social Sharing Report. This includes who tweeted about your campaign, who liked it on Facebook and who forwarded your email on to friends. Basically, whenever anyone shares your campaign, we'll show you who it was and how they did it. The report is broken up into two parts. First there is a summary of the activity so far across Twitter, Facebook and email forwards.

Below that is a real-time list that pulls all of this together into a single activity stream. See what people are saying about your campaign on Twitter, who's sharing on Facebook and which subscribers have forwarded it to their friends. For each subscriber that tweets, we'll show you their Twitter avatar and a link to the tweet in question. We also link to the subscriber snapshot and display a gravatar if available for anyone who "Likes" your campaign or forwards it on to friends. We hope you like  this new feature. It's a brilliant way to learn more about who is sharing your campaigns with their network, and what they're saying about you in the process.