Looking for a festive way to personalise your email campaigns? We now have tools to create a dynamic image that pulls personalisation data from your subscriber list and uses it to generate unique images for each of your subscribers. The results are really eye-catching campaigns and great opportunities for those designers out there to get creative with their own custom images.

While it’s still early days for Dynamic Images, the possibilities are endless. As any custom field can be used when personalising an image, its applications go beyond the gimmicky. For example, you can use it to generate personalised tickets to an event using ‘Name’ and ‘Ticket number’ custom fields in your subscriber list. In a similar manner, you can also create truly bespoke reminders and email invitations.

Although the technology is still relatively new and some kinks still need to be worked out, why not get ahead of the rest with some stunning email campaigns this Christmas.