January A new year’s greeting is good particularly if you share some of your plans for 2012. It helps to build rapport with your subscribers. If you are planning some exciting development in your business this year then why not talk about it. Even small changes can be the source of good content. For example if you are thinking of offering a different type of cuisine or plan to introduce a new spa treatment you could mention it and link through to your Facebook page where you could have a poll asking readers to vote for their favourite option. You could also share some spectacular winter photos and finally you could suggest that they start thinking about plans for Valentine’s Day.
	February Spring is finally in the air! Get everyone thinking about the upcoming Easter break by including a link to a video on your website or YouTube channel of some fun local activity. Link through to your Easter offers page. Valentine’s Day may be significant in your business. If so then make sure to send your February newsletter out in good time before the 14th to allow it to work it’s magic. If you’ve been busy adding the details of all those who have had their wedding in your hotel to your email database then you could easily create a segment of your list and send a special offer or gift to those couples.
	March Your St.Patrick’s Day greeting may be simple or more elaborate depending on your customer base. If you have a good many readers outside of Ireland you might consider a special email campaign just to them. This can be achieved by creating a segment of your list based on the rule country=not Ireland (ask us if you need help with this). You could link to a humorous Paddy’s day video or simply create a slideshow of beautiful Irish scenery. Don’t forget to include a website link, a good description and keywords to any video you upload to your YouTube channel. The combination of an email campaign and video can really increase traffic to your site if done correctly. Also you could run a competition – you could have the entry requirement be that all your readers have to do is forward the email to 3 friends. You will see from the reports who has entered – simple! A forward from a friend is a very powerful qualified referral even if you offer a prize! Of course you can mention your Easter and Summer Break offers now too.

We hope these suggestions have given you some food for thought. We’ll be posting our ideas for April, May and June very soon.

While it’s still early days for Dynamic Images, the possibilities are endless. As any custom field can be used when personalising an image, its applications go beyond the gimmicky. For example, you can use it to generate personalised tickets to an event using ‘Name’ and ‘Ticket number’ custom fields in your subscriber list. In a similar manner, you can also create truly bespoke reminders and email invitations.

Although the technology is still relatively new and some kinks still need to be worked out, why not get ahead of the rest with some stunning email campaigns this Christmas.

Benefits To You:

• You save postage, paper and your time.
• It’s the environmentally friendly option
• Your Christmas email can bring traffic to your website via links
• You can have your Christmas campaign scheduled, ready to go.

Choose one of our three designs shown which we will customise for YOUR business – Cost: €69 plus delivery at normal rates or have a bespoke design created for you for €190.

If you would like to know more please email us at info@mailmaker123.ie or phone Tina on 086 3176679 or Lynda on 087 6651373.

Thank you.

On October 1, 2011, Facebook will require all iFramed pages (that includes your business page if it is delivered over an iFrame), applications, etc to be served on Facebook through secure servers.  This does not apply to FBML pages.

Quote from Facebook Developer Blog: "October 1: All Canvas apps must process signed_request (fb_sig will be removed) and obtain an SSL certificate (unless you are in Sandbox mode). This will ensure that users browsing Facebook over HTTPS will have a great experience over a secure connection."

So what does this mean for my Facebook Business Fan Page?

Many Facebook users have enabled Secure Browsing so at the moment if your iframe Fan Page is not served through secure servers your vistors get a pop up asking them if they want to default to a non-secured browsing session.  Most often people answer NO to this question so they don't get to see your page. It would appear that as of October 1st Facebook will not allow a page to be delivered over a server that does not have a security certificate.

How can I sort this out easily before October 1st ?

You may purchase a security certificate for your server, speak to your hosting company or web designer.

Alternatively you can avail of our secure servers from €9 per month – see more details here or contact us, we would be happy to help.

• New vertical split window
• Streamlined WYSIWYG editor
• Add Social Sharing including a Facebook button to LIKE a campaign or Facebook Page
• Easily add alt text to any images
• Now iPad ready

Also we are now in a position to offer some new design layouts for your templates including multiple images in a repeater such as those we have used in our August Newsletter. Please get in touch if you would like your template upgraded to include these options.

Note: The 4 FREE templates that are pre-loaded to any new Free Trial Account have been updated to avail of these features. Ask us if you want these free templates loaded to your existing account.

From Your iPhone: For those iPhone users, the processing of uploading any video is really simple. First, shoot a video with your iPhone. Second, after your video has been recorded,  click the share icon (the bottom, left button that looks similar to a window with an arrow– you might be familiar).

After you hit the share icon, you’ll get be served with three different options:

• Email Video
• MMS (text message)
• Send To YouTube

Choose the “Send To YouTube” button and you’ll be asked to enter in your YouTube username/password. After entering that information, you’ll be brought to a publish screen that looks like this:

Depending on how long your video is, it may take a while to publish. Once the video is has completely processed, the video will be published for you to see on your YouTube Channel.

But I don't have an iPhone - don't worry just follow the steps are below:

From Another Mobile Device: This option is a slightly more roundabout way to uploading your video in comparison to using the iPhone, but still, the process isn’t too difficult to manage. First,  go to http://www.youtube.com/my_videos_mobile_upload from your computer. Once there, you’ll see your account’s YouTube sharing address. It should look something like this:

Take your given address and put it into your phone as a contact. The best way of doing this is to name the contact “YouTube” or “Uploads.” Once you’ve saved the contact to your phone, select the video you want to upload, then e-mail it to that contact. There you have it. The video will now be automatically added to your YouTube channel. Just ask us about setting up a feed from YouTube to your facebook fan Page – see an example here.

MarketingSherpa confirm this approach in this article….

Read more here

If you do something enough times, no matter how amazing, and you become complacent. The same can hold true when we send email campaigns.

You click the "Send" button, your reports start filling up with numbers and you move on to something else. But remember, those weren't just email addresses you just sent to. They were real people. Real people that were nice enough to give you permission to enter their home, their office or their phone and start a conversation.

Worldview reminds you these are real people you're sending to, not email addresses.

Every time you send a campaign, we'll show you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter.

So the next time you're about to send a nice large campaign, make a cup of tea, click send and enjoy!

In-email sharing made easy

The easiest way for your subscribers to share your email is by adding a "Tweet" or "Like" button to your campaign. Then with a couple of clicks any subscriber can share your email with their friends or followers. There are  two new tags that you can easily add to your existing designs.

  Add a "Like" button to your campaign

Just add the Facebook or Twitter link anywhere in your email and we'll turn that into a working Facebook "Like" button. See the example screenshot below:

When your subscriber clicks on the resulting 'Like' button in their email, the following lightbox loads where they can "Like" your campaign and see which of their friends have also liked it. Here's an example of this in action:

 Add a tweet button to your campaign

In the same way you can add a 'Tweet'  button to your email content allowing your readers to tweet about your campaigns. If your subscriber is a Twitter user, clicking that button takes them straight to a compose window with the tweet pre-populated with your campaign subject and a shortened URL linking to the web version. Here's how it looks:

We can also add permanent "Like" and "Tweet" buttons to your custom template that work for every email you send. Ask us to add this to your template as part of your next redesign.

Get the word out from within MailMaker123

You can also share your campaign yourself right from within MailMaker123. The report for every email you've ever sent now includes a new "Share" button in the top right corner. Here's how it looks:

Clicking the "Share button" will open the popup below, where you can share on Twitter or Facebook with a single click:

Whenever that URL is mentioned on Twitter or "Liked" on Facebook, we'll track the results for you. You can share your campaign any way you like and it will be included in your reports..

Real-time reporting to bring it all together

While there are lots of different ways to share your campaign, we bring it all together with the new Social Sharing Report. This includes who tweeted about your campaign, who liked it on Facebook and who forwarded your email on to friends. Basically, whenever anyone shares your campaign, we'll show you who it was and how they did it. The report is broken up into two parts. First there is a summary of the activity so far across Twitter, Facebook and email forwards.

Below that is a real-time list that pulls all of this together into a single activity stream. See what people are saying about your campaign on Twitter, who's sharing on Facebook and which subscribers have forwarded it to their friends. For each subscriber that tweets, we'll show you their Twitter avatar and a link to the tweet in question. We also link to the subscriber snapshot and display a gravatar if available for anyone who "Likes" your campaign or forwards it on to friends. We hope you like  this new feature. It's a brilliant way to learn more about who is sharing your campaigns with their network, and what they're saying about you in the process.